--- title: "AURIC Featured in Bloomberg: Retailers Not Excited About Cost of Apple Card Acceptance" description: Premium plastic has become a flashpoint in negotiations between the country’s largest stores and the Visa and Mastercard networks. image: https://blog.thinkauric.com/hubfs/auric%20blog%20pic%201.jpg --- [![AURIC_square logo-01](https://blog.thinkauric.com/hs-fs/hubfs/AURIC_square%20logo-01.jpg?width=89&height=89&name=AURIC_square%20logo-01.jpg)](https://www.thinkauric.com/)   December 11, 2019 [AURIC Idea Team](https://blog.thinkauric.com/blog/author/auric-idea-team) # AURIC Featured in Bloomberg: Retailers Not Excited About Cost of Apple Card Acceptance ### **Retailers Don’t Like Paying the Fees for Your Apple Card** Premium plastic has become a flashpoint in negotiations between the country’s largest stores and the Visa and Mastercard networks. ““It’s almost like an arms race of who can offer the most rewards,” says Chris Ligan, vice president for acquisitions at Auric, which has seen use of premium cards climb 7% this year. “The person stuck with the bill is the merchant.” Read the entire [Bloomberg article here.](https://www.bloomberg.com/news/articles/2019-12-10/retailers-pay-the-fees-for-your-apple-card) Rate Lock Zero eliminates the fees associated with accepting credit cards.[ Want to learn more](https://www.thinkauric.com/cashdiscount)? Facebook Twitter Pinterest Navigation [Home](https://www.thinkauric.com/auric) [Rate Lock Zero](https://www.thinkauric.com/cashdiscount) [About](https://www.thinkauric.com/aboutus) [Careers](https://auric.breezy.hr/) [Think Table](https://www.thinkauric.com/thinktable) [Au_ Mail](https://accounts.google.com/signin/v2/identifier?continue=https%3A%2F%2Fmail.google.com%2Fmail%2F&service=mail&sacu=1&rip=1&flowName=GlifWebSignIn&flowEntry=ServiceLogin) [CRM](https://app.hubspot.com/login)   **AURIC_ New York** 101 Avenue of the Americas | Floor 9 New York | New York | 10013 **AURIC_ Denver ** 1700 Lincoln Street | Floor 17 Denver | Colorado | 80204 e: [info@thinkauric.com](mailto:info@thinkauric.com)  o: 855-679-7300  [![AURIC+Footer-logo](https://blog.thinkauric.com/hs-fs/hubfs/AURIC_December2019%20Theme/Images/AURIC+Footer-logo.png?width=500&name=AURIC+Footer-logo.png)](https://www.electran.org/certification/) [recap_c](https://form.jotform.com/80453656766164) [Privacy Policy](http://www.thinkauric.com/privacy-policy) ©2026 AURIC | All Rights Reserved